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3-day Copywriting Masterclass by Steve Harrison, one of Europe most awarded CD/Copywriter

Description
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world.

When he left agency life, the UK's advertising trade paper, Campaign, described him as "the greatest direct marketing creative of his generation".



3-DAY WORKSHOP

ADVANCED COPYWRITING


Over a six year period, Steve's agency has won more Cannes Lions in its discipline than any other agency in the world. But that wasn't because his creative department was particularly brilliant. It was because they simply wrote better briefs than anyone else.

In this workshop, one of the many things you will learn is how to put a great brief together.

From the two simple questions you need to ask at the very start to the all important single-minded proposition that will drive all the creative thinking, you'll go step-by-step through the process, with numerous examples of effective, award winning work - and the briefs that inspired them.


Click here to find out more about this certificate 3-day course.



3-DAY WORKSHOP

21,22,23 March

9am - 5pm


Mar 21 - Mar 23, 2018
[ Wed ] - [ Fri ]
9:00 AM - 5:00 PM SGT
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Venue
Tickets
Normal Ticket SOLD OUT $2,400.00
Singaporean/PR Ticket (after funding) SOLD OUT $800.00
Venue Address
Riverside Point, #03-22, 30 Merchant Road Singapore
Organizer
M.A.D. School
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